PPC Advertising Is The Most Popular Online Traffic Source For Australian Businesses. Are You Taking Full Advantage Of It?
Gain Insights and Market Intelligence on Your Industry
For any marketing campaign to be effective, it is essential for your business to be seen and found by your ideal customers at the exact time they are looking for what you have to offer. This marketing concept is shifting more and more towards digital engagement and away from traditional Yellow Pages type advertising.
It is now a lot easier and cost effective for a business to present their message clearly and effectively to their target audience via the use of online channels such as pay per click marketing and in particular Google Adwords.
Search engine marketing is one of the most popular forms of lead generation for Australian businesses and something that we recommend to all of our clients. Cost per click prices will vary from industry to industry and it is essential that you are making the most out of every click that you pay for. A high performing pay per click campaign can completely transform a business, while a poorly set-up campaign can waste thousands of dollars in ad spend.
A well set-up pay per click campaign connected to a high converting landing page will provide your business with a consistent flow of qualified enquiries. Google is the 800lb Gorilla in the room when it comes to search engine marketing enquiries, contributing to over 90% of our clients SEM leads. We also utilise both Bing and Yahoo to ensure no stone is left unturned and all possible traffic and leads are accounted for.
Pay per click or PPC advertising is the first step generally in the buyer lifecycle for any consumer. A closely managed and optimised campaign utilising pay per click strategies will ensure the business receives a steady flow or targeted leads as long as there is search activity occurring for the chosen keywords being bid on. Pay per click marketing is extremely effective as the traffic is pre qualified as they are already searching for the specific product or service being advertised.
We design and build all of our Google Adwords and search engine marketing campaigns to maximise the return on investment for our clients by improving their quality scores with continuity from ad to landing page, reduce the cost per click cost while at the same time identifying the best performing ad position with the auction process. In many instances after taking over pre-existing campaigns and removing the non performing keyword bids, we reduce the cost per click for clients by more than 50%
Pay per click campaigns are also not all just about click volume. Clicks cost, so any clicks that you are paying Google, Bing and Yahoo for need to turn into qualified calls and enquiries with certainty. This is what we do for our clients. We provide them with predictable advertising spends with a guaranteed return on investment.
At Inbound Marketing we believe the keys to a high performing pay per click campaign are as follows:
- Detailed keyword research to identify commercial intent keywords while removing low performing broad keywords that cost more than they return.
- The ability to segment traffic effectively across desktop, mobile and tablet devices.
- Establish analytics and behavioural tracking of visitors
- Strategic day parting and scheduling of ads to achieve the highest ROI on traffic generated from the campaign
- Testing of different keyword match types to ensure the best combination is achieved
- Deploy campaign experiments and tests to ensure the current campaign and landing page combination provides the highest ROI
- Strategic and clever ad copy and split testing
- Intelligent reporting via logical easy to understand documentation for clients
Gain Insights and Market Intelligence on Your Industry
By having a professional adwords and pay per click manager look after your spend you will garner insights into your market. Such
It is essential that when we create a pay per click campaign that it works hand in hand with your current website. The campaign should support the products and services that you provide. Ad copy and landing page copy need to line up to produce strong quality scores, which in turn lower your cost per click bids. Efficient and timely reporting is the foundation of every campaign that we run and supports the gains we make for our clients.
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So how does the process work of having Inbound Marketing potentially manage your pay per click marketing? We always start out with a fact finding strategy session with the goal of leaning more about your ideal customer. We are then able to identify if utilising a PPC approach will provide the most effective use of marketing spend and resources. This meeting will also ensure effective budgets are identified in conjunction with the amount of traffic and enquiry needed to produce a return on PPC advertising spend investment.
