Inbound Marketing Agreement

 

SEO Agreement

Please review the terms below and sign at the bottom of the page to activate your Online Marketing Strategy.

Contact [email protected] if you have any questions.

We will always do our best to fulfil your needs and meet your goals, but sometimes it is best to have a few simple things written down so that we both know what is what, who should do what and what happens if things go wrong. In this contract you won’t find complicated legal terms or large passages of unreadable text. We have no desire to trick you into signing something that you might later regret. We do want what’s best for the safety of both parties, now and in the future.

Monthly SEO

Between Inbound Marketing and The Client (signee)

You (the Client) are hiring Inbound Marketing Pty Ltd located at 16 Arundel Road, Aldgate SA 5154 to conduct Advanced SEO within an online marketing package for a minimum 3 month agreement as per the agreed payment plan.  The Client is also engaging Inbound Marketing for Digital Consulting and Adwords Management services.

Summary of Terms

1. Delivery of Services.

Inbound Marketing Pty Ltd agrees to provide The Client with Advanced SEO for a minimum period of 3 months with the goal of increasing search engine rankings for pre-selected and agreed keywords.

2. Delivery Dates and Milestones.

Inbound Marketing Pty Ltd will use reasonable diligence in the development of the SEO services and endeavor to deliver to the Client all deliverables and milestones. Inbound Marketing Pty Ltd will be retaining all documents, source code, keyword lists and other assets employed or created for the client during the execution of this agreement in relation to the provision of the Advanced SEO Service.

3. Services Provided

SEO services are intended to provide the Client with preferential positioning in selected search engines and report results on an ongoing and timely basis. SEO services may include, but are not limited to:

  • 3.1 Keyword Selection: Inbound Marketing Pty Ltdwill create a comprehensive list of keywords and phrases relevant to the Client’s desired search terms.
  • 3.2 Web Page Creation, Edits and Custom Programming: Inbound Marketing Pty Ltd will create or edit the Client’s existing Web Pages to include various HTML tags, content, text or other elements as deemed necessary by Inbound Marketing Pty Ltd in order to aid submissions to selected search engines and directories.
    Inbound Marketing Pty Ltd may employ proprietary positioning techniques, coding and other resources, as it deems necessary to improve the Client’s positioning.
  • 3.3 Software / Plug-ins: Inbound Marketing Pty Ltd will install and configure the applicable software packages.
  • 3.4 Services: Inbound Marketing Pty Ltd will individually submit the Client’s Web Pages to the applicable search engines and directories.

Inbound Marketing Pty Ltd will create custom reports for traffic and positioning of Client’s Web Site, Web Pages and any additional Web Sites or custom Web Pages created by Inbound Marketing Pty Ltd under this Agreement. Inbound Marketing Pty Ltd will provide detailed reports as required by this agreement and shall endeavor to provide the reports to Client in a timely manner. Client acknowledges that any reports provided by Inbound Marketing Pty Ltd are to be considered estimates based on industry standard reporting software and techniques and shall never be construed as an exact counting of each and every submission.

Inbound Marketing Pty Ltd will provide editing services and continue to adjust all Web Pages, keywords and other media created under this Agreement during the execution of this agreement in order to increase the effectiveness of SEO services.

Client acknowledges the following with respect to services:

a) Inbound Marketing Pty Ltd accepts no responsibility for policies of third-party search engines, directories or other Web Sites (“Third-party resources”) that Inbound Marketing Pty Ltd may submit to with respect to the classification or type of content it accepts whether now or in the future. Client’s Web Site or content may be excluded or banned from any Third-party resource at any time. Client agrees not to hold Inbound Marketing Pty Ltd responsible for any liability or actions taken by Third-party resources under this Agreement.
b) Client acknowledges that the nature of many of the resources Inbound Marketing Pty Ltd may employ under this Agreement are competitive in nature. Inbound Marketing Pty Ltd does not guarantee #1 positions, consistent positioning, “top 10 positions” or guaranteed placement for any particular keyword, phrase or search term. Client acknowledges that Inbound Marketing Pty Ltd ’s past performance is not indicative of any future results Client may experience.
c) Client acknowledges that SEO and submissions to search engines and directories can take an indefinite amount of time for inclusion, unless paid inclusion programs are employed. Each edit or change made to any resources employed by Inbound Marketing Pty Ltd will repeat these inclusion times.
d) Client acknowledges that any of the search engines, directories or other resources may block, prevent or otherwise stop accepting submissions for an indefinite period.
e) Client acknowledges that search engines may drop listings from its database for no apparent or predictable reason. YInbound Marketing Pty Ltd shall re-submit resources to the search engine based on the current policies of the search engine in question and whether pay inclusion programs are being used.
f) Inbound Marketing Pty Ltd will endeavor to make every effort to keep Client informed of any changes that they are made aware of that impact any of the SEO Services and the execution thereof under this Agreement. Client acknowledges that Inbound Marketing Pty Ltd may not become aware of changes to Third-party resources, industry changes or any other changes that may or may not affect SEO services. Inbound Marketing Pty Ltd is not responsible for any down time, lost files, improper links or any other loss that may occur in the operation of SEO.
g) Inbound Marketing Pty Ltd reserves the exclusive right, for the duration of this Agreement, to approve or disapprove any design strategies, existing code or other techniques, whether requested by Client or presently employed by Client that are considered by Inbound Marketing Pty Ltd to be detrimental to SEO and the execution of Inbound Marketing Pty Ltd ’s services under this Agreement.

Client agrees to the following:

a) Client will provide Inbound Marketing Pty Ltd with FTP, administrative and all backend access to the main site for uploading new pages, and making changes for the purpose of optimisation OR approval to go through 3rd Party.
b) Client authorizes Inbound Marketing Pty Ltd use of all Client logos, trademarks, Web site images, etc., for use in creating informational pages and any other uses as deemed necessary by Inbound Marketing Pty Ltd for search engine positioning and optimisation. Client authorizes Inbound Marketing Pty Ltd to make changes for the purpose of optimisation and to communicate directly with any third parties if necessary. Client warrants that everything it provides Inbound Marketing Pty Ltd to employ in SEO is legally owned or licensed to Client. Client agrees to indemnify and hold Inbound Marketing Pty Ltd harmless from any and all claims brought by any third-party relating to any aspect of SEO
c) If Client’s site is lacking in textual content, Client will provide additional text content in electronic format for the purpose of creating additional or richer web pages. Inbound Marketing Pty Ltd can create site content at additional cost to the Client.
d) Inbound Marketing Pty Ltd will have the exclusive rights in making any derivative works from any of its work, practices, coding, programming or other work in regards to SEO.
e) Client authorises Inbound Marketing Pty Ltd to establish Social Media profiles and agrees to maintain these social assets and is responsible for the monitoring of tweets, comments or social communications by any third parties on these social media profiles.

4. Payment Terms

The Client agrees to commit to a minimum 3 month term for Advanced SEO services provided by Inbound Marketing Pty Ltd for a monthly fee with the goal of increasing search engine rankings for pre-select and agreed keywords. After this time, if The Client decide to end the Advanced SEO services, written notification is required with 30 days notice for the cancellation of future SEO services.

5. Inbound Marketing Confidentiality

The Client and Inbound Marketing Pty Ltd acknowledge and agree that the Specifications and all other documents and information related to the development of SEO (the “Confidential Information”) will constitute valuable trade secrets of Inbound Marketing Pty Ltd . The Client shall keep the Confidential Information in confidence and shall not, at any time during or after the term of this Agreement, without Inbound Marketing Pty Ltd ’s prior written consent, disclose or otherwise make available to anyone, either directly or indirectly, all or any part of the Confidential Information.

6. Client Confidentiality & Exclusivity

It is understood and agreed to that the below identified disclosure of confidential information may provide certain information that is and must be kept confidential. To ensure the protection of such information, and to preserve any confidentiality necessary under patent and/or trade secret laws, it is agreed that:

The Confidential Information to be disclosed can be described as and includes:

  • Invention description(s), technical and business information relating to The Client’s ideas and inventions, patentable ideas, trade secrets, drawings and/or illustrations, patent searches, existing and/or contemplated products and services, internal processes and strategies, research and development, production, costs, profit and margin information, finances and financial projections, customers, clients, marketing, and current or future business plans and models, regardless of whether such information is designated as “Confidential Information” at the time of its disclosure.
  • The Recipient agrees not to disclose the confidential information obtained from The Client to anyone unless required to do so by law.
  • This Agreement states the entire agreement between the parties concerning the disclosure of Confidential Information. Any addition or modification to this Agreement must be made in writing and signed by the parties.
  • Inbound Marketing will not directly or indirectly provide services or advice to any other businesses in the Industrial Truck Equipment niche across Australia whilst in an agreement with The Client.

Payment

We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. You’ll need to agree to adhere to the following payment schedule, which will be as follows, but may be revised based on further conversations between both parties:

Monthly Advanced SEO

Payable in monthly installments (minimum of 3 months) = 2,000 + GST / month

Adwords Campaign Set-up & Management

Adwords Set-up Costs = WAIVED

Monthly Adwords Management = 20% of monthly spend + GST (minimum management fee of $350 + GST)

But where is all the horrible small print?

Just like a parking ticket, you cannot transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.

Upon signing this agreement, the client acknowledges and accepts the terms of this agreement and that all orders associated with the client may be immediately terminated at Inbound Marketing’s discretion if any charges are declined or charge backs claimed against any outstanding invoiced amount.

Please sign below and a copy will be sent to you for your records.